Digital Mouth wanted to better integrate their website into their sales and marketing. They also wanted a website to showcase their new branding and better convey their service offerings and value proposition. The use of automation in areas of lead capture and client campaigns was critical.
The challenge for the project was to incorporate the new brand design developed by Mythic into an exciting new digital experience highlighting a best-in-class holistic digital media agency: Digital Mouth.
Along the way, Digital Mouth’s brand and positioning evolved. After seeing early designs, stakeholders decided that the brand’s palette usage and fonts should be adjusted to better reflect Digital Mouth’s desired perception. Additionally, new voices were introduced to the copyediting process to bring different perspectives and structural organization to the messaging. These were all necessary changes, but as they weren’t part of the initial project plan and resourcing, fjorge needed to get creative.
The solution was to build a WordPress Website for Digital Mouth. We chose this platform because it allows the product to leverage native user accounts, content editing, and out-of-the-box menu features. Additional plugins for WordPress were used to extend the functionality, and support content migration on the website.
Prioritized requirements included the following:
- Modular Content Blocks
- Case Studies
- Self-Serve Scheduling
When the brand design needed to change, fjorge incorporated input from Digital Mouth’s stakeholders and partners to redesign the website style guide, palette usage, and fonts to better reflect Digital Mouth’s vision.
When the content perspective and organization changed, the fjorge UX Design team worked with Digital Mouth to identify core personas, determine gaps in each persona’s user journey, and facilitate a plan to satisfy user flows. This increased confidence that the site visitors would progress through the site and become properly informed, convinced, and captured.
Features and Services:
- UX Design
- Solution Architect
- Project Management
- Frontend Development
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