This week, Joe is joined by Allen Adamson, adjunct professor at NYU Stern School of Business, and co-founder of Metaforce. They talk about his background in CPGs, branding Homeland Security after 9/11, and why the “average is over”. The two also talk about common myths and misconceptions in marketing and activation. Additionally, they discuss Adamson’s book, “Shift Ahead,” which provides insight on why companies have issues moving forward, or shifting ahead. Adamson provides many relevant marketing tips and perspectives using real-world examples.