In this episode of "Mind your Own Marketing Business," host Joe Barsness chats with Patty Rioux, founder of Odea and TRYBL. Patty shares her unexpected journey into marketing, revealing how a chance conversation with her husband led her to launch her own agency. The conversation then delves into the exciting and challenging world of AI, specifically how Patty and her team at TRYBL are helping businesses leverage AI to streamline operations and gain a competitive edge. Discover how Patty navigates the evolving AI landscape, from initial skepticism to embracing its potential, and learn about the successes and setbacks encountered along the way.