In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Brian Massey, the founder of Conversion Sciences, to explore the fascinating world of conversion rate optimization (CRO). Brian shares his unique journey from computer programming to corporate sales and ultimately becoming a leader in data-driven marketing. With a blend of science and creativity, he explains why so many businesses struggle to create high-performing websites and how biases often cloud decision-making.

Brian and Joe dive into the importance of experimentation, data-driven decision-making, and the tools that help businesses optimize their digital experiences. From A/B testing strategies to AI-driven messaging improvements, they discuss how marketers can refine their websites for better conversions without making costly mistakes. Whether you're considering a site redesign or looking for ways to increase revenue from existing traffic, this episode is packed with actionable insights to help you make smarter marketing decisions. Tune in now!

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