In this episode, host Joe Barsness chats with Justin Komosa from Videospan, exploring the critical role of video in today's digital landscape. They discuss how Google's algorithm changes, particularly the "Hidden Gems Update," have prioritized short-form, vertical video, making it essential for businesses to adapt. Justin shares his journey from Groupon and Kind Snacks to Uber and Zoom, ultimately leading him to Videospan, where he's helping B2B brands create impactful video content at scale.

Justin explains how Videospan simplifies video creation, addressing the common challenges of time, cost, and creative ideation. He details how their platform uses AI and customizable templates to produce branded videos in minutes, eliminating the need for extensive editing or dedicated video teams. They delve into the differences between B2B and B2C video marketing, highlighting why Videospan focuses on empowering B2B brands to capture attention and drive engagement with authentic, user-generated content. Tune in to learn how to leverage video effectively and stay ahead in the competitive marketing arena.

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